Where is the law business going?

Bruce Stachenfeld, partner at Duval & Stachenfeld LLP, has written another terrific article for Above the Law. This is the first in a series of articles that look into the future of the business.  Part one deals with the future of “branded” law firms.

Bruce is my favourite legal industry writer.  Why is he so good?  He’s not a pontificating consultant trying to drum up business. He runs a boutique law firm.  He thinks about the business of law every day from the inside. He thinks about branding, competition, marketing, employee happiness, law firm growth, etc. The decisions he makes have a real world impact on his firm. And, he’s gracious, and confident, enough to share what he’s learned with others (including his competition).

Additionally, he’s a comparative writer.  He doesn’t just write about the inner workings of his firm. You can tell he spends a lot of time thinking about what his firm is not, and what that means.  Duval & Stachenfeld is not, for example, a Super-Mega Big Verein (as he terms it). Because he studies other types of law firms, he doesn’t get caught in the trap of trying to make his firm into something it’s not (or can’t be).  He can also write intelligently about the strengths and weaknesses of other business models.

Here’s Bruce’s column. Well worth reading.